![]() ![]() It’s the inverse of your customer retention rate-and favored by those pesky glass-half-empty people. Monthly customer churn rate is a high-level metric that tells you what percent of your customers are churning every month. With these customer retention metrics, you can zoom in on every aspect of customer retention, so you’ve got the data you need to help your business grow. If you want to get a grasp on your customer retention-look no further. ![]() The 12 customer retention metrics you should be measuring These 12 other customer retention metrics will help you learn more about how well your product retains customers and halts churn. It might tell you that more people are churning, but it doesn’t get at the why behind it. For example, if your customer retention rate dips to 60% for two straight quarters, it might be time to see what’s going wrong and how you can rectify the problems.Īlthough useful, the customer retention rate is too high-level to get the complete picture. You can run this math over consecutive quarters to see how your customer retention efforts affect growth. In this example, of the 200 customers who started the quarter with you, 90% stayed, and 10% churned.
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